THE HIGHLIGHT PRIORITIES FOR THE DEVELOPMENT OF DIGITAL TOURISM IN UZBEKISTAN

THE HIGHLIGHT PRIORITIES FOR THE DEVELOPMENT OF DIGITAL TOURISM IN UZBEKISTAN Khurramov O.K. (Republic of Uzbekistan) Email: Khurramov569@scientifictext.ru

Khurramov Ortikjon Kayumovich - Senior Lecturer, DEPARTMENT OF SER VICE SPHERE ECONOMICS, BUKHARA STATE UNIVERSITY, BUKHARA, REPUBLIC OF UZBEKISTAN

Abstract: this article describes the directions of improving digital tourism and tourist info structure in Uzbekistan. Significant trends in the digital transformation are emerging in the tourism industry, and the integration of these technologies into tourism products and services is a key element in the innovation process leading to digital tourism. Digital tourism is a great way to save not only money, but also nerves and precious time thanks to the electronic services provided to travelers before, during and after the trip.

ОСНОВНЫЕ ПРИОРИТЕТЫ РАЗВИТИЯ ЦИФРОВОГО ТУРИЗМА В

УЗБЕКИСТАНЕ Хуррамов О.К. (Республика Узбекистан)

Хуррамов Ортикжон Каюмович - старший преподаватель, кафедра экономики сферы услуг, Бухарский государственный университет, г. Бухара, Республика Узбекистан

Аннотация: в данной статье описаны направления совершенствования цифрового туризма и структуры туристической информации в Узбекистане. Существенные тенденции в цифровой трансформации появляются в индустрии туризма, и интеграция этих технологий в туристические продукты и услуги является ключевым элементом в инновационном процессе, ведущем к цифровому туризму. Цифровой туризм - отличный способ сэкономить не только деньги, но также и нервы, и драгоценное время благодаря электронным услугам, предоставляемым путешественникам до, во время и после поездки. Ключевые слова: туризм, цифровой туризм, современные информационные технологии, сервисная экономика.

Being one of the largest tourist destinations in Central Asia, the country has great potential for the development of this sector of the economy. Over the past 3 years in our country, much attention has been paid to the further development of the regulatory framework in the field of tourism, the development of tourism infrastructure, the promotion of tourism potential, and the strengthening of human resources.

At the present stage, one of the trends in the development of the world tourism industry is the development of Internet technologies, in other words, the modern development of tourism is taking place in the digital economy. That is, the digitization process has not bypassed the tourism industry, as in many other areas.

Digital tourism is the use of digital tools in the planning, organization, control and enjoyment of travel, with a set of electronic services provided to travelers before, during and after the trip.

In accordance with global trends, the total number of Internet users in Uzbekistan has exceeded 22 million, and the number of mobile Internet users has exceeded 19 million [24]. In addition, the number of mobile base stations is increasing, and the throughput of the international data network is increasing (Table 1). These indicators of digitalization in the economy of our country make it necessary to develop digital tourism in Uzbekistan.

No Indicators 2014 2015 2016 2017 2018 2019

Source: author&s work based on stat.uz and mitc.uz.

It is advisable to highlight the following priorities for the development of digital tourism in our country:

a) Development of tourism info structure in combination with tourism infrastructure.

b) In order to increase the current competitiveness of specialists and employees of tour operators and travel agents, hotels and restaurants, transport and other tourism enterprises of the country, it is necessary to regularly participate in the training seminars and trainings of local experts and foreign experts in digital knowledge and modern information technologies like digital marketing, opportunities e-business, GoogleAnalitics, Yandex.Metrica, social networks, Facebook, Instagram, WhatsApp, Telegram, email marketing, mobile marketing (QR-code, mobile application), online advertising, and so on.

c) To overcome the backwardness of economic enterprises and organizations in the field of economic relations and management in the country, it is necessary to transform its activities through communication with consumers, the introduction of new forms of electronic payments.

g) Support for research, applied research, the development of textbooks, study guides and guidelines for the development of digital tourism in Uzbekistan will contribute to further improvement of this area.

The digitization in tourism makes the tourism business not only adapt to modern events, but also be more competitive in the developing "digital world". Digitalization of the hospitality industry not only gives us convenience and benefits for our customers, but, in turn, helps to create a situation that allows owners of travel companies to earn more.

References / Список литературы